Jobs in Muncy, Pennsylvania

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Digital Engagement Specialist

Construction Specialties, Inc. Muncy, PA

Digital Engagement Specialist - ( 2400089 ) **Description** **CONSTRUCTION SPECIALTIES, INC.** Founded in 1948, Construction Specialties (CS) is a specialty building products manufacturer. CS provides solutions to building challenges that architects, designers, building owners, facility managers, and contractors face every day. Since inventing the first extruded louver, CS has become a global leader in all our product categories. Our products are a part of some of the most iconic buildings around the worldfrom the worlds tallest tower, Burj Khalifa in Dubai, to the Oculus at the World Trade Center Transit Hub in Manhattan. If you want to work in an inspiring atmosphere and collaborate with customers and colleagues to solve challenges, we're the right place for you. CS: People. Buildings. Better. _Equal opportunity is not only the law but is the basis of how we ensure that our workplace fosters an environment of fairness, equality, and respect. It is the policy of Construction Specialties to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by applicable federal, state or local law._ **SCOPE OF POSITION:** A successful Digital Engagement Specialist uses creativity, strategy, and connectivity to grow and measure CS digital presence and status as the industry leader in specialty commercial building products. Working alongside our internal teams (Sales, Marketing, Corporate Communications, HR, etc.) this role will plan, create, distribute, and measure digital content for demand generation. The role requires creatively combining industry knowledge, sales insights, customer viewpoints, technical information, business updates, and more into engaging content for our followers and to attract new followers. The role also acts as a digital customer service agent responding to and engaging in topic relevant conversations and inquiries. The goal is to deliver content and correspondence that our customers crave and our competition envy. The individual will be able to work independently and with diverse internal teams, customer groups, and external partners to execute a best-in-class digital marketing program for a lively, fast-growing company. **ESSENTIAL DUTIES AND RESPONSIBILITIES:** _To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, including but not necessarily limited to the following:_ + Acts as administrator to strategize, investigate, engage, and monitor all social media accounts for the business including but not limited to Facebook, Twitter, Pinterest, Instagram, and YouTube for engagement & performance + Identifies and engages with relevant forums and conversation hotspots on the web and works with experts to provide solutions and insights (establishing CS as a leader in our respective categories) + Ideates and creates original, insightful customer-facing social content pieces that attract attention, promote engagement, and inspire action; pieces designed to generate inbound marketing traffic and lead nurturing + Establishes best practices and facilitate content for company employees and representative agencies to use, share, and apply + Plans, develops, implements, and monitors the company's social media strategy to increase brand awareness and marketing efforts + Manages, creates, and executes on an annual content calendar + Communicates and engages with social media followers, including responding to queries in a timely manner or posting thought-leadership content on other platforms and forums + Interviews and surveys internal SBU stakeholders and external customers to uncover underserved audiences, value propositions, and relevant topics + Develops and executes programs and campaigns within CS marketing automation system (Marketo) + Evaluates email and social analytics to measure effectiveness through established KPIs + Travel to key tradeshows to capture and share relevant activity + Support tradeshows and events with pre- and post-show e-blasts, specially crafted social content + Performs other related duties as assigned by management **Qualifications** **KNOWLEDGE/ SKILLS/ EXPERIENCE/ EDUCATION:** (Minimum Education and/or Experience required) + Bachelors degree (B.A.) from four-year college or university with major in communication, marketing, advertising, public relations or journalism and 3 years related experience and/or training; or equivalent combination of education and experience + Experience with building content that targets all stages of the marketing/sales funnel + Demonstrated expertise in inbound marketing planning, execution, and measurement + Excellent knowledge and use of social media tools and technologies and demonstrated ability to foster relationships online + Understanding of social media KPIs, web traffic metrics and some SEO + Experience in creative business or journalistic copywriting + A self-starter who can solve problems creatively and work well with others + Maintains and grows professional and technical knowledge by attending educational workshops, reviewing professional publications, and attending professional conferences + Excellent computer skills including Microsoft Office products and internet proficiency + Excellent attention to detail, including copy editing + Preferred: Experience in B2B commerce; experience in the building products industry **SUPERVISORY RESPONSIBILITIES** **:** + N/A **Primary Location** : US-PA-Muncy : Marketing **Travel** : Yes, 5 % of the Time **Employee Type:** : Full-Time Regular **Req ID:** 2400089