Account Executive
Job Description
TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com . RadiOhio, Inc., a TEGNA-owned sports radio property in Columbus, OH has a rare opportunity for an Account Executive to join our Sales Team! As an Account Executive, you’ll represent one of the top-rated sports radio stations in America at 97.1 The Fan WBNS-FM, along with our complimentary stations ESPN Columbus, The Fan 3, and our statewide Network – Ohio News Network Radio. WBNS Radio is the flagship home of the Ohio State Buckeyes, Columbus Blue Jackets, and a Cleveland Browns affiliate. Create and develop marketing campaigns for local businesses to drive revenue and growth by utilizing Sports Radio, Events, Play-by-Play Sales, Sponsorships, Streaming Audio/Podcasts, OTT, and digital assets in the booming Columbus, OH market. Our ideal candidate has an entrepreneurial spirit, sense of urgency and passion for working alongside clients while meeting established internal revenue goals. Sports Media, and Digital Sales experience is a plus. At our WBNS Radio Properties, we believe in:
Putting People First Engaging Our Community Driving Results for Our Clients and Company Expecting and Demanding Excellence Creating Experiences for Our Clients and Team
What We Offer:
Winning, inclusive, supportive, and fun culture Base Salary + Uncapped Commissions (new and residual) Leading media products that give you a competitive advantage in the market Extensive resources for training, career growth and collaboration Generous benefits: 401k Match, Full Health, Dental, Vision, Mental Health Support and way more.
What You Will Do:
Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis. Develop advertising solutions for new customers through our sports media and digital products. Create revenue opportunities with our sports sponsorships, endorsements, events, and gameday activations. Consistently prospect for new revenue opportunities with new or existing clients. Explain the benefits of Digital Advertising (Display, OTT, Streaming) and its integration with Sports and Network Radio, in tandem with digital personnel. Learn to ask business questions that will help you build a winning advertising campaign and become the marketing expert for your clients. Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital and Streaming (OTT) Establish strong relationships with internal team members by providing the account management team with clear and concise direction for successful execution of campaigns. Represent our WBNS Radio properties and TEGNA to the community at events and surrounding businesses.
What You Need:
Minimum 3 years of account engagement in a professional, fast-paced media sales environment Proven track record of success as a seller A strong passion for CONNECTING and PROSPECTING with new potential and existing accounts to generate meaningful business conversations and relationships A solutions-based mindset to develop ideas based off a customer’s needs and overall goals A desire and eagerness to learn TEGNA’s top-notch and innovative advertising product suite A determination to succeed and learn from those around you. Ability to work effectively as part of a team and independently Ability to handle and prioritize multiple tasks to meet deadlines The position requires strong written and verbal communication skills, as well as strong organization and time management skills
EEO statement: TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]. #J-18808-Ljbffr