Commute Product Marketing Manager

Is turning commuter needs into innovative solutions ‘Your Thing’? We are seeking a dynamic and experienced senior marketing manager to shape the future of commuter experiences, as the Senior Marketing Manager in the Customer & Commercial team for Commuter Products. As trailblazers in the rail industry, we are redefining the way people commute – come join us as we stand at the forefront of innovation and pushing the boundaries to enhance the daily lives of our passengers. Connecting millions of people and communities across the North is our mission. With 2,500 trains a day, we connect people to jobs, friends, family, and the wonders of the North. We're improving rail travel, enhancing the experience on board and at stations. Customers are at the heart of our business as we improve performance and create a better way to go. We're driving economic value and sustainable growth for the North and its people. Our commitment to the environment means reducing our impact and enhancing the world around us. Make a difference. Make it last. Make it easy. Make it happen. Make it yours. These are our values. Ready to make them yours? Join us on this journey. About the role: As the Senior Marketing Manager, you’ll step into a role which goes beyond conventional marketing. You’re not just a senior manager; you’re an architect of creating transformative commuter experiences. Your role is to understand consumer behaviours and insight, to drive relevant marketing programs. With the primary focus to increase commuter demand, boost brand metrics and manage in product development and strategy. This role isn’t just about managing campaigns, you’ll be at the forefront of innovation trying out the latest tools to engage customers and keep them coming back. Your job is to make sure our marketing efforts drive revenue, are efficient and align with Northern's business goals. Leading cross-functional teams, and collaborating across various departments, you’ll play a key role in shaping the commuter experience in a practical and impactful manner. Your focus is on strategic initiatives that resonate with our audience, ensuring Northern's standing in the ever-evolving landscape of commuter services. If this sounds like your thing, we’d love to hear from you. Key responsibilities: In the Senior Marketing Manager role, you can expect a role that is multifaceted and demanding. Here’s a glimpse of what your day-to-day in role can look like:

Supporting Head of Sales & Marketing : Assist in the end-to-end development of propositions, ensuring seamless execution for acquiring and retaining commuter markets. Collaboration with Cross-functional Teams : Work closely with the Customer Experience Design Manager, Business Development & Partnership Team, and Marketing Operations Team to deliver initiatives, campaigns, and product enhancements. Act as the gatekeeper for ensuring cohesion across the entire journey and campaign assets. Marketing Campaign Management : Collaborate with the Marketing Campaign Team to deliver assets across all channels. Define user journeys, campaign processes, and oversee the production of diverse assets, including emails, digital content, e-brochures, and more. Lead Generation Campaigns : Work with the Business Development & Partnership Team to define and plan lead generation marketing campaigns targeting medium and large-sized businesses across the North, aimed at driving inbound and outbound leads. Positioning and Messaging : Develop positioning and messaging frameworks. Collaborate with agency copywriters to produce copy documents and assets. Market Evaluation and Reporting : Produce regular reports on market and competitor activity. Stay updated on marketing trends and collaborate with the Commercial Development and CX Insights team to understand the audience and shape the value proposition and associated messaging. Internal Promotion Communications : Produce and maintain internal promotion communications in accordance with the sign-off process. Media, Creative & Campaign Planning : Work collaboratively with agencies, the internal CRM Marketing Manager, and the Digital Marketing Manager. Coordinate with the Leisure Product Marketing Manager on campaign planning.

Additional Responsibilities:

Engage in industry forums and communities, such as Rail Delivery Group working groups for commuter demand. Provide local marketing support for West & Central regions (Northeast and East covered by Leisure Product Marketing Manager). Offer marketing support for various central departments, including Safety, Engineering, Property, Revenue Protection, Train Presentation, Control, People, and Comms.

About you: As the Senior Marketing Manager, you’ll bring a wealth of experience in a senior marketing position and understanding to inform high-level, data-driven decision making. As a person with the capacity to spearhead multiple initiatives simultaneously, you’ll highlight your dynamic approach in role. With strong interpersonal and people management skills, you’ll demonstrate an ability to promote and push communication and collaboration across various functions and stakeholders of varying seniority. Your awareness of the business and commercial landscape, coupled with a deep understanding of customer-centric thinking, positions you as a strategic asset. We’re also looking for the following: Proven and significant experience in a marketing role at managerial level. Educated to degree level in a relevant discipline. Experience of using data and insights to drive decision making supporting both marketing and wider customer and commercial directive. First-hand management of research (Qual and Quant) projects. First-class copywriting skills – product narrative, strategy papers for sign off, internal comms, briefing agencies and content. Proven management and influencing qualities including taking responsibility and the initiative to correct perceived shortcomings. Good organisation and time management skills, able to demonstrate ability to forward plan. Ability to think logically and clearly under pressure and to complete tasks to a high standard within timeframe and financial limit. We are seeking someone who demonstrates exceptional leadership potential and exhibits the capacity for growth within our organisational structure. You’ll have the opportunity to evolve in your role and contribute significantly to the executive team in the foreseeable future. Because we value our people and reward hard work, we’ve created a benefits package that we think you’ll love. So, you’ll be able to make the most of: Opportunities to progress and grow - including comprehensive training schemes and a range of online learning courses. Agile working for non-train crew - many of our roles can now be based at both home and the office, which is great if you are looking for flexibility. Cycle to Work Scheme - save up to 42% on the cost of a bike, while also spreading your payments throughout the year. Free Travel on Northern services - everyone who works at Northern, plus their partners/spouses and dependents, can travel for free right across our full network of services. *Certain eligibility criteria will apply. 75% discount with other Train Operating Companies - after 2 years with us, you’ll also get discounted travel on many other rail services in the UK and Europe. Defined Benefit Pension Scheme - you’ll rarely find a pension as good as a Northern pension, and we top up your pension with a generous 1.5 times your contribution. Maternity and Paternity Benefits - we go above and beyond the standard, and mums can enjoy 9 months’ maternity leave on full pay while dads can make the most of 2 weeks’ paternity leave on full pay. Exclusive benefits with Northern Perks - enjoy retail discounts, instant vouchers, cashback, wellbeing support and much more. Holiday Purchase Scheme - if you join us at Manager or Executive level or above, you can use your salary to buy up to 5 additional days of annual leave each year. Please note that Northern reserves the right to close recruitment for this role before the published closing date if high volumes of applications are received. However, if you miss the application window for this particular role, please keep checking back for other opportunities. We are always on the lookout for great people to join the Northern Team! We’re an equal opportunities employer and a promoter of diversity and inclusion in the workplace. We encourage and welcome applications from candidates from all backgrounds, regardless of gender, sex, ethnicity, race, religion, education, socioeconomic background, disability, or sexual orientation.

We also have Disability Confident status, which means we’re committed to making the most of the talents that disabled people can bring to the workplace. #J-18808-Ljbffr