Marketing Manager

Caribbean Food Delights (CFD), a privately owned & operated company, is the leading manufacturer of Jamaican Style Patties: beef, chicken and vegetable. Our state-of-the-art facility is SQF certified. We are seeking a motivated, results-driven, Marketing Manager, to join our team. Job responsibilities include but are not limited to the following:

•

Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services. •

Lead and supervise the workflow of other team members in the department. •

Participate in the research and development of new products. •

Work closely with the R&D department on the modification of existing products and termination of ineffective products. •

Gather and analyze customer feedback. •

Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products. •

Establish and maintain a unique product voice throughout all product lines and promotional materials. •

Outline and manage the marketing department’s annual budget; monitor and track costs to deliver on budget. •

Plan and oversee advertising and promotional activities, including print, electronic and digital media. •

Perform media buys required to promote companies' products and agenda. •

Define and manage digital marketing for all brands, ie., social media, e-mail/sms, website. •

Work with Senior Sales Manager to drive the sales function by cultivating relationships and executing the company's sales strategies. •

Monitor the competition including marketing activities on a regular basis. •

Establish and maintain relationships with select industry influencers. •

Supervise, review and approve all corporate sponsorships and donation requests.

•

Represent the company at trade shows, trade association meetings, etc., to promote products. •

Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized. •

Perform other job-related duties for Caribbean Food Delights and/or any of the related companies, as assigned and as unilaterally determined by Caribbean Food Delights.

QUALIFICATIONS/EXPERIENCE:

•

Bachelor’s degree in marketing •

Minimum five (5) to seven (7) years related work experience •

Knowledge of Digital and New Media including Email marketing •

Deep understanding of social media platforms including but not limited to Facebook, Instagram, Tik Tox and X

•

Experience working with creative design software Photoshop or creative design platform, Canva is required •

Highly proficient in Office 365: Microsoft Word, Excel and PowerPoint •

Strong management, organizational and interpersonal skills •

Ability to manage multiple projects/priorities, simultaneously.

PHYSICAL REQUIREMENTS OF POSITION WITH OR WITHOUT REASONABLE ACCOMMODATION:

Frequent walking, bending, reaching, stooping, climbing, lifting and carrying up to 30 pounds; frequent driving; frequent verbal communication; prolonged standing at times. Ability to travel up to 40% of the time. Ability to operate standard office equipment – computer (navigating internet/keyboarding), facsimile machine, photocopier, calculator, multi-line telephone system, etc.

Pay range $90k - $120k + benefits. EOE; all qualified applicants will receive consideration for employment without regard to their “disability” or “protected veteran status.” Please fax resumes to: 845-398-3001 or e-mail to: [email protected]. No relocation offer, no phone call. Must be eligible to work in the USA.