Vice President of Performance Marketing
Job Description
Vice President of Performance Marketing
About the Company
Well-established beauty industry leader
Industry Cosmetics
Type Privately Held
About the Role
The Company is seeking a VP of Performance Marketing with a strong digital marketing professional background to join their team. The successful candidate will be responsible for leading and executing performance marketing strategies, with a focus on customer acquisition in a digital-first, e-commerce environment. This role requires a professional with at least 5 years of experience in digital marketing, particularly in the area of customer acquisition, and a proven track record of managing a marketing team with a significant ad spend. The VP will be expected to have expertise in Excel, be comfortable with large datasets, and have a deep understanding of statistical analysis. Experience in CPG performance marketing, specifically with a physical product DTC, and a passion for attribution model fit are also essential.Applicants for the VP of Performance Marketing position at the company should have a background in managing marketing budgets and evaluating performance. The role demands a professional who is adept at working with large datasets, has a strong analytical mindset, and is experienced in managing a marketing team. The ideal candidate will have a proven track record in digital marketing, particularly in the area of customer acquisition, and be well-versed in various attribution models. A background in CPG performance marketing, with a focus on a specific physical product DTC, is a key requirement. The role is suited to a candidate who is ready to take on a leadership position and is passionate about driving the success of performance marketing strategies.
Travel Percent Less than 10%
Functions
Marketing