Digital Marketing & Communications Specialist
Job Description
Job Title: Digital Marketing & Communications Specialist Department: Marketing Reports to: Brand Manager FLSA STATUS: Exempt ABOUT SELLMARK Sellmark is dedicated to making "brands that sell" by producing industry-leading outdoor lifestyle products and brands. Serving more than 50 countries, including retailers in every state across the United States, Sellmark produces industry-leading products, including night vision, laser sights, boresights, thermal scopes, tactical rifle scopes, red dot sights, hunting scopes, shooting rests, and law enforcement products. Sellmark products and brands have been sold in more than 5,000 locations worldwide. Sellmark includes Sightmark, Pulsar, Firefield, Kopfjger, BulletSafe, INFORCE, and Dark30. As a growing organization with a headquarters that boasts a manufacturing space, recent expansion, gym, sauna, event space, kitchen/bar, and a ranch located in Fairfield, Texas, Sellmark is a place that fosters an engaged community. We promote a healthy outdoor lifestyle and innovation through positive leadership, strong ethics, and unequaled hard work. Sellmark encourages self-growth through a team-oriented approach, with the utmost respect for our coworkers and customers. Whether through various outings or impromptu cornhole tournaments at lunch - at Sellmark, our culture and outdoor lifestyle are celebrated at every opportunity. A result is a place that every employee is proud to call home.
VISION We are seeking a creative and results-driven Digital Marketing & Communications Specialist to lead and execute our digital marketing strategies while managing communications efforts that align with our brand's goals. The Digital Marketing & Communications Specialist is responsible for executing integrated digital marketing and public relations strategies for assigned Sellmark brands. This role combines technical marketing expertise with strategic communications to drive brand awareness, engagement, and growth across all channels while maintaining strong media and customer relationships.
ESSENTIAL DUTIES AND TASKS
Digital Marketing Manage website content and optimization Execute social media strategy and paid advertising Implement and optimize Google Ads campaigns Oversee content creation and management Maintain e-commerce platform content Monitor and analyze data/performance metrics Conduct competitive analysis Public Relations Build and maintain media relationships Coordinate podcast and webinar appearances Manage media database Handle media inquiries and opportunities Develop PR materials and press releases Content & Communications Create compelling copy across all channels Manage print advertising fulfillment Handle customer relations via social channels Collaborate on strategic direction Support brand managers with market insights
This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The employee is expected to perform other duties necessary for the effective operation of the department. EDUCATION AND EXPERIENCE •Bachelor's degree in marketing, communications, or related field •0-2 years experience in digital marketing and communications •Demonstrated success in managing integrated marketing campaigns •Experience with e-commerce and digital advertising platforms
QUALIFICATIONS Proficiency in digital marketing platforms and analytics tools Experience with SEO/SEM and paid advertising Knowledge of CMS and e-commerce systems Social media management expertise Understanding of marketing automation tools Exceptional written and verbal communication Strong project management and organizational skills Strategic thinking and analytical capabilities Ability to manage multiple priorities effectively Detail-oriented with data-driven mindset
WORK SCHEDULE/HOURS Main hours are Monday - Friday 8am - 5pm. Schedules will vary depending on business needs, and may entail working nights, weekends and holidays. Must be flexible to work outside of normal departmental operating hours. BENEFITS Competitive salary based on experience. 401k match Excellent Medical, Dental, and Vision Insurance. Generous paid vacation. Company expansion which includes a gym, sauna, wellness center, chiropractor, cafeteria, and event space Personal days with a generous holiday schedule Sellmark Corporation is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other legally protected status. We are committed to fostering an inclusive and diverse workplace where all individuals feel valued and respected.