E-Commerce Brand Experience Specialist
Job Description
Job Description Job Description
Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide.
Title: E-Commerce Brand Experience Specialist
Work Location: Fremont, CA 94538
Duration: 12 Months
Job Type: Contract
Work Type: Remote
Job Description:
About our group:
The Brand Experience team defines, develops, and executes integrated marketing campaign and brand strategies that support client's business objectives.
We are part of the Brand Marketing team and help execute brand strategy initiatives cross-functionally for the client's business units including enterprise, devices, consumer, and gaming.
About the role:
We are seeking an E-Commerce Brand Experience Specialist to support the seamless execution of integrated marketing campaigns across email, SMS, web, organic/paid social, and search campaigns that drive customer engagement, brand consistency, and promotional success.
In this role, you will act as the hub of cross-functional collaboration, creating campaign briefs, coordinating assets, and ensuring seamless execution across channels.
The ideal candidate is both creative and operationally savvy, capable of balancing multiple projects, meeting deadlines, and delivering exceptional customer experiences.
Key Responsibilities:
Email & SMS Marketing
Customer Support: Address customer care team inquiries related to email campaigns, product promotions, and offers in a timely and professional manner.
Copywriting: Work with editorial team to craft engaging email copy, subject lines, and calls-to-action (CTAs) designed to drive customer engagement and conversions.
Email Design: Work with brand creative team to design visually appealing, mobile-responsive email templates that align with brand guidelines and campaign objectives.
Product Coordination: Collaborate with product marketing to feature relevant products and promotions in email campaigns.
Content Alignment: Ensure email content aligns with broader marketing strategies and resonates with the target audience. Web & Promotion Management
Promotion Setup: Manage the setup of seasonal and recurring promotions and ensure timely updates to e-commerce enabled web pages.
Web Updates: Perform ad hoc updates to the website, including inventory, pricing, and offer changes, in collaboration with Sales, Finance, and Product teams.
Wireframing & QA: Create wireframes for new product detail pages and category pages; oversee quality assurance testing to ensure functionality and design accuracy.
Legal Compliance: Draft and update legal terms and conditions for each promotion, ensuring alignment with regulatory requirements. Brand Experience & Project Management
Campaign Brief Creation: Develop clear, detailed briefs for each campaign, outlining objectives, target audience, messaging, deliverables, and timelines.
Asset Creation: Oversee the end-to-end creation of D2C promotional assets, managing feedback cycles for copy, design, web development, and email deployment.
Globalization: Ensure marketing assets are appropriately localized for global audiences.
Performance Optimization: Track campaign performance and provide actionable insights to optimize engagement and effectiveness.
Required Skills:
Qualifications:
3 5 years of experience in email marketing, integrated marketing, digital marketing, or related fields.
Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
Strong understanding of e-commerce best practices, including website optimization, email marketing, and customer journey design.
Excellent cross-functional collaboration skills, with experience working across creative, marketing, sales, and product teams.
Strong copywriting and design skills, with a keen eye for accuracy and attention to detail.
Familiarity with UTM tracking and performance analytics.
Experience with legal compliance for promotions is a plus.
Familiarity with storage technology or cloud infrastructure is a plus.
Desired Skills:
Ideal Candidate Profile:
You're a proactive and highly organized marketing professional with a passion for ensuring campaigns run smoothly from start to finish.
You excel at creating clear plans, keeping projects on track, and working collaboratively to deliver campaigns that meet business objectives and delight customers.
The ability to quickly move between tasks, excellent project management skills, effective oral and written communication, and attention to detail are the foundations of this role.
TekWissen Group is an equal opportunity employer supporting workforce diversity.